Amelia delivers a TEDx Talk on magic, brands and neuro-science at the London Business School. It explores how brand expectation can change the physical brand experience. A must-watch for any brand strategist.
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This Campaign article was written at night in Bart’s Hospital whilst Amelia was caring for her mother in the last phase of cancer. It calls time on the out-dated structures and attitudes of advertising agencies and demands a new and balanced approach to modern strategy and creativity.
Read MoreAmelia and Sera explain why they believe that the world has changed faster than agencies have, why 20th-century structures and approaches are stifling creativity for 21st-century brands and how principles and values can power teams in new ways.
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Fawnbrake are featured as the lead example of what modern working looks like. This article highlights new research from Deloitte/TimeWise Foundation about the critical importance of flexibility for talent retention and development and the “flexibility stigma” that still exists.
Read MoreWe've been thinking about Pacers and Role Models at The Fawnbrake Collective.
Read MoreI was on Osea Island this summer for the second Off Grid Sessions and was chatting to an old friend.
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