Carlsberg Group

The Fawnbrake Collective was part of a strategic consulting team brought together by Carlsberg Group in order to design and facilitate a series of global and local ‘power brand’ Growth workshops. This was a project that took 18 months, over 40 brands and crossed 15 countries as varied as China, Finland, Serbia and Vietnam. 

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Growth WorkshopSera Holland
The Film + TV Charity

The Film + TV Charity was on a journey of modernisation and transformation, needing guidance around a relaunch. The Fawnbrake Collective designed a unique team made up of TV and film industry experts to develop a new strategic positioning, visual brand identity and non-traditional launch plan, centred around the issue of mental health and wellness. 

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Somerset House

A unique and agenda-setting cultural institution, Somerset House wanted help to articulate its brand story in a simple and compelling way. We designed a bespoke team made up of Fawnbrakers, cultural insiders and Somerset House Studio artists, embedding into the organisation and partnering with almost 100 Somerset House stakeholders to develop the strategic deliverable . The new brand narrative was central to a critical round of £50m fundraising which will see the creation of a new cultural performance venue within the grounds of Somerset House. 

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Brand StrategySera Holland
Factory 42

Factory42 were looking for strategic help to turn an immersive storytelling concept into a global 21st century entertainment brand, a brand that would appeal to worldwide audiences across all age ranges. This project brought together high profile organisations from culture, learning and technology and led to a new strategic brand positioning, narrative and naming recommendation. 

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Brand StrategyAmelia Torode
IPA

The Institute of Practitioners in Advertising is world-renowned for its learning and development programs, training over 13,000 people every year. Their highest professional qualification, the IPA Excellence Diploma, was in need of modernisation, so they hired Sera Miller and Amelia Torode to reimagine, redesign and run it. With delegates from the world’s largest technology companies, leading agencies and senior clients, the Excellence Diploma is now the new benchmark for talent, brands and business.

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