Carlsberg Group
Problem
Carlsberg Group were looking to create power brand Growth programs globally and were looking for a consultancy to work who could span commercial and creativity within high differentiated market places.
Approach
We partnered with Inkling London and Jim Taylor Consulting to develop a joined up approach which allowed for speed and consistency as well also market flexibility
Intensive 3/4 day in-market workshops bringing clients, Carlsberg Group commercial team, and local agencies together
Fusing together creativity and commercial targets
Deliverables
Market specific 3 year commercial Growth plans.
