Problem

Carlsberg Group were looking to create power brand Growth programs globally and were looking for a consultancy to work who could span commercial and creativity within high differentiated market places.

Approach

• We partnered with Inkling London and Jim Taylor Consulting to develop a joined up approach which allowed for speed and consistency as well also market flexibility

• Intensive 3/4 day in-market workshops bringing clients, Carlsberg Group commercial team, and local agencies together

• Fusing together creativity and commercial targets

Deliverables

Market specific 3 year commercial Growth plans.