The Institute of Practitioners in Advertising is world-renowned for its learning and development programs, training over 13,000 people every year. Their highest professional qualification, the IPA Excellence Diploma, was in need of modernisation, so they hired Sera Miller and Amelia Torode to reimagine, redesign and run it. With delegates from the world’s largest technology companies, leading agencies and senior clients, the Excellence Diploma is now the new benchmark for talent, brands and business.
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